Marketing Associate
Introduction/Overview
Decision Research Corporation (DRC), a software solutions provider, is seeking a creative and enthusiastic Marketing Associate for our rapidly growing business development team. This position will work closely the Marketing Manager and counterparts in the Sales, Account Management, and Administrative teams, to advance DRC’s overall business development strategy.
A strong candidate will:
- Possess a broad understanding of marketing principles
- Have a good eye for design aesthetics
- Be excited about using cutting-edge digital marketing tools to expand lead generation and ultimately revenue
Responsibilities and Duties
- Develop general-purpose marketing content, such as blog and social media posts, press releases, and email templates. Assist in the development of technical marketing copy, working closely with product and technology team members.
- Design, develop, and produce digital marketing assets and print collateral, such as informational videos, product brochures, white papers, and banner ads through use of the Adobe Creative Suite.
- Maintain DRC’s digital presence, including making website content updates, and monitoring and posting on DRC’s social media accounts.
- Collect and organize marketing performance data across multiple channels. Maintain, in close cooperation with the Marketing Manager and Sales team, various marketing platform data. Assist with the analysis of marketing and sales data, and help craft strategic recommendations for the executive leadership team.
- Assist in the planning and execution of events, such as client conferences, and tradeshows, in coordination with the Sales and Administrative teams.
- Assist in market research to obtain information to define product, relevant topics, competitive intelligence, and market challenges/opportunities around various topics in the industry.
- Support ongoing sales and account management efforts, including the development of sales collateral materials and presentations, and the selection and distribution of client giveaways, in coordination with the Sales and Account Management teams.
- Support internal marketing efforts, such as employee recognition, annual meetings, and quarterly newsletters, in coordination with the Administrative team.
- Perform other duties, responsibilities, and activities to support DRC’s business development goals, as needed.
Qualifications
Minimum requirements:
- 1-2 years professional work experience in marketing or corporate communications
- Excellent written and verbal communication skills
- Experience with Adobe Creative suite
- Experience with Microsoft Office, especially PowerPoint
- Experience with Salesforce and Pardot or similar CRM and marketing automation platforms
- Experience with Google Analytics and Wordpress
Education
Bachelor’s degree in marketing or communications, or equivalent professional experience.
Physical Requirements
May be called upon to pack and ship tradeshow materials and customer giveaways. Ability to lift up to 20 pounds.
Travel
Less than 20%. Ability and willingness to travel to tradeshows throughout the year still expected.
Work Hours
8 AM – 5 PM HST with the ability and willingness to work outside of regular business hours when deadlines require.
Location
Honolulu, Hawaii office.